One Health — Full-Funnel Paid Media Campaign
A multi-platform paid media strategy built to drive awareness, engagement and subscriptions for a health and wellness brand — using Meta and Google Ads across the full funnel.
Steeping Tales — Instagram Campaign Strategy
A targeted Instagram campaign for a tea lifestyle brand — from audience research and creative direction to published posts that exceeded every key performance indicator.
Inclusive Tomorrow — Channel Strategy & Analytics
A full multi-channel digital strategy across 6 platforms, including correlation analysis and a data-led spring campaign roadmap.
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One Health — Social Media Strategy & Content System
End-to-end social media strategy: audience personas, content pillars, editorial calendar and community management playbook.
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Green Gatherings — Content Marketing Strategy
SEO-led blog content, landing page copywriting, Mailchimp email setup and Google Analytics integration for a Berlin eco startup.
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